RealTech SF 2013April 30, 2013 @ The Fairmont San Francisco

We want to thank everyone for making this a great event!

Over 350 real estate and tech enthusiasts attended. Stay tuned to hear about the next RealTech event coming soon!

- The Reesio Team

The Future of Real Estate and Technology

Technology has infiltrated every corner of the real estate industry. From transactions going completely paperless to crowdfunding of investment deals, being an early adopter of technology is an absolute must if you want to succeed in today's real estate world.

Brought to you by Reesio, RealTech SF 2013 brings you up to speed on all of the latest real estate technology developments and gives you an in-depth preview at what you can expect to see hit the market over the next year. Our all-star lineup of speakers will blow you away with their tremendous domain expertise. Our Startup Alley featuring the hottest new real estate technology startups demo-ing their cool new products will leave you in awe at what is out there. And of course, our networking and happy hour will give you the opportunity to meet with industry leaders and potential customers.

Agenda & Speakers

8:00am - 9:00am


Coffee will be provided
9:00am - 9:15am

Welcome and Introduction to RealTech SF 2013

Mark thomas

Mark ThomasCo-Founder & CEOReesio

9:15am - 9:45am

Keynote: The Shift to Mobile is Creating Massive Agent Opportunities

The shift to mobile is changing the playing field for agents. Paul will share his view of consumer adoption, usage trends, the tools that are available to agents, and the new marketing opportunities that mobile has created.
Paul levine

Paul LevineChief Operating OfficerTrulia

9:45am - 10:15am

Challenges Faced by Startups when Creating New Real Estate Technologies

Trying to get any new tech startup off the ground is hard enough, but what extra challenges and obstacles do startups in the real estate space face? Hear from 2 founders of new real estate tech startups that are looking to grow, and 1 founder of a real estate tech startup that already had a successful exit.
Taylor glass moore

Taylor Glass-MooreCo-Founder & COOZumper

Drew uher

Drew UherFounder & CEOHomelight

Justin lajoie

Justin LaJoieVP of Industry SolutionsZillow

10:15am - 10:30am


Free snacks and beverages will be provided.
10:30am - 11:00am

The Secret Language of Internet Leads

Internet leads have their own lingo. It’s important to be able to pick up on these clues to know how to respond properly and communicate more effectively. Join Steve Pacinelli as he reviews exclusive case studies from agents who have unlocked this secret language, resulting in a more streamlined workflow and an increase in successful closings.
Steve pacinelli

Steve PacinelliVP of Real Estate

11:00am - 11:30am

From the Broker’s Perspective: Embracing and Rejecting Technology

Brokers and agents are inundated with new technology offers that claim to make their jobs easier, bring them new business, etc. But are they really as great as advertised? How do Brokers and Agents really feel about the influx of new technology, and what would they like to see more of, and what would they like to see disappear?
Nate ellis

Nate EllisDirector of Education and TrainingContra Costa Association of REALTORS®

11:30am - 12:00pm

Lean Retail: the Future of Brick & Mortar

Offline retail is evolving. As consumers go online for selection and convenience, they expect to be delighted in the offline world. Lean retail in the form of pop-up shops is one way brands and retailers are meeting this expectation.
Erik eliason

Erik EliasonCo-Founder & CEOStorefront

12:00pm - 1:30pm

Tour of Exhibits/Startup Alley & Break for lunch

Check out the hottest new real estate technology startups and exhibits from our sponsors. (Lunch not provided)
1:30pm - 2:00pm

Going Paperless: Obstacles and Opportunities

Fueled by a recent collaboration with Google, Joseph will talk about the journey that his startup, HelloSign, recently went through in encouraging companies to go paperless. While this is not a new concept, they received unique insights into the obstacles and opportunities faced by helping companies go completely paperless.
Joel andren

Joel AndrenHead of Marketing/Business DevelopmentHelloSign

2:00pm - 2:30pm

The Labyrinth of Legal issues within Real Estate and Technology

Come hear this diverse and star-studded panel talk about the most important legal issues that real estate professionals, real estate tech companies, and startups in general should be mindful of. And bring your legal questions with you for the audience Q&A portion!
Kathleen philips

Kathleen PhilipsGeneral CounselZillow

Nav athwal

Nav AthwalReal Estate and Land Use AttorneyFarella Braun + Martel

Mark thomas

Mark ThomasCo-Founder & CEOReesio

2:30pm - 3:00pm

So this New Era of Transparency . . . What's in it for You?

The movement towards transparency of commercial real estate data has momentum like never before. Comps are on Compstak. Listings are on 42Floors. What's in it for you? How does this transparency help landlords get theirs spaces leased on competitive terms? How does this transparency help brokers do more deals? Who is going to win big? And who is going to lose out?
3:00pm - 3:15pm


Free snacks and beverages will be provided.
3:15pm - 3:45pm

Managing Your Rental Property: Does Technology Matter?

Mobile and cloud computing are popular topics outside of real estate, but do these technological advances assist apartment owners in reducing vacancy, increasing cash flow, and maximizing returns? Join the discussion to learn more.
Chris graff

Chris GraffCo-Founder & CEORentMethod

3:45pm - 4:15pm

The other side of the table: Q&A with buyers, sellers, and investors

While most of the focus of new real estate technologies is on brokers and agents, what’s in it for sellers, buyers, and investors on the other side of the transaction? Who’s looking out for them and what do they find helpful technology-wise? Get a fresh new perspective from the other side of the table.
Chris piro

Chris PiroBuyer & Co-FounderGoRefi

Bobby sharma

Bobby SharmaCo-Founder &

4:15pm - 4:45pm

Access to Real Estate Investing through Crowdfunding

The Real Estate and Stock Markets are almost identical in size (~$11 Trillion), yet access to that money is a night and day difference. Real Estate is fragmented and investors can't access real estate investments in an efficient way. Crowdfunding and technology are on the verge of changing that.
4:45pm - 5:00pm

Wrap-up & Door Prize Drawings

5:00pm - 6:00pm

Free Wine, Networking, and Tour of Exhibitors and Startup Alley


Gold Sponsors/Exhibitors
Interested in becoming a Gold Sponsor/Exhibitor of RealTech SF 2013?
Silver Sponsors (Non-Exhibitors)
Interested in becoming a Silver Sponsor of RealTech SF 2013?

Startup Alley

Happy Inspector

Happy Inspector is an iPad app for property inspections. We save up to 75% of your time on inspections. No more time wasted on manual entry and repetitive tasks.


Wigwamm is an auction for rental property, held every Monday night. Anyone looking to rent can bid on all available property at the same time, finding market price. This saves the reputation of agents by eradicating 'first one in the door wins' and aligning their incentives with landlords.


Storefront is a marketplace for short-term retail space. We make it easy for brands to launch pop-up shops and streamline the short-term lease process for brokers and landlords.


RealtyShares is a real estate crowdfunding platform where investors can passively invest smaller amounts into direct real estate investments.


HomeZada is a secure online home portal that allows homeowners to track home inventory, maintenance, improvement projects, and any property documents. HomeZada Professional is a homeowner client service and marketing solution for real estate professionals to create digital and paperless home profiles for their clients. They can then copy and transfer this data to the homeowners own account that includes their online branding ad for long term customer loyalty and referrals.


Zumper is a new and rapidly growing destination site for apartment rentals. Zumper's listings come from verified brokers and landlords so renters get more accurate information and a higher response rate. Zumper Pro is the company's line of software tools for leasing professionals to help them post listings on the go and manage leads.

Producers Forum

The Producers' Forum, founded in Palo Alto, CA in 2010, is an organization of real estate sales professionals dedicated to providing existing and prospective clients significant value through enhanced organization and aggregation of the requirements and desires of qualified and motivated buyers and Off-MLS® properties available for sale that may or may not be officially "listed".


iManageRent is an online property management solution for landlords, tenants and building service providers. Our mission is to empower our users with easy to use tools to connect and perform property management tasks efficiently, cost effectively and seamlessly online.


ReboGateway is a completely automated system providing reliable data that enhances the ability of a real estate broker and agent to acquire listings and sales. It provides data relating to divorce records, probate records, for sale by owner, tax defaults, notice of defaults and sales, just listed, just sold and several other categories. ReboCollab provides real estate brokers, agents and their clients and service providers an intelligent online collaboration environment to manage real estate transactions.

EZ Coordinator

EZ Coordinator provides a paperless solution for keeping track of transaction details, from lead to keys.


Cozy's mission is to radically change the rental real estate experience with a focus on beautifully fast products, transparency, privacy, and total control of one's information. We're fundamentally changing how things work for both landlords and renters, starting with elegant payment and screening tools.


Onvedeo Inc., a software-as-a-service startup tech company, is an emerging video hosting and marketing platform for the real estate and rental markets. Through its website and mobile applications, Onvedeo provides services to host and manage videos, to syndicate and distribute real estate and rental videos to top real estate listings and classifieds sites, and to report data around the online performance of each property posted through the Onvedeo platform.


Keyzio is a new iPhone app "Where every house is for sale". Buyers tag homes they love and can optionally send a letter to any homeowner to express their interest. Seller's create a profile for their home to test the market and let buyers know when they plan to sell. Keyzio plays matchmaker and buyers and sellers connect directly through the app. Keyzio got its start at Kansas City Startup Weekend and recently launched out of the Think Big Partners Accelerator program in January 2013.


ComVibe addresses the leading cause of preventable residential turnover - poor service - through a suite of SaaS products aimed at reducing property management maintenance costs, improving resident satisfaction and enhancing our customers' brand reputation. The solution is live helping managers cut down the amount of time it takes to complete service requests by 50%, while reducing callbacks and increasing resident satisfaction by up to 30%.


MagicPlan is the post-PC revolution for floor plan creation. MagicPlan is an iOS application, soon Android, and captures floor plan using the sensors included in a tablet or Smartphone; the process as easy as taking a picture. For the first time, you do not need to measure or draw to create a floor plan. The application is free to download, exports can be purchased for $2.99.


GoRefi creates a fast, simple, and intuitive online-system that helps homeowners save money on their refinance by cutting out the middleman.

HomeSmart Advantage Realty

HomeSmart is built around technology that provides Agents with cutting edge tools, a professional meeting and working environment, and efficiencies that give them more time to focus on their Clients and their business. HomeSmart's technology has allowed it to provide a consistent high level of customer service to its' agents and clients, and prides itself on successfully blending technology with a personal touch, something that is often lost.

Proxio, Inc.

Proxio's real estate platform provides global marketing and networking services that empower real estate professionals to market themselves and their listings worldwide, in 19 languages and 55 currencies. Real estate professionals use Proxio's online services to promote and translate listings, build business networks, search for properties that meet client's criteria, and close more transactions – across geographic and cultural borders. Over 500,000 agents currently use Proxio to promote 3.1 million listings from more than 100 countries. is The first and only completely free online real estate marketplace and social network with live bidding auctions and offer submission functionality.

Doorman Property Management

Doorman Property management is a comprehensive apartment and HOA management company, modernizing the traditional approach to real estate management. We bring the amenities of luxury living and technology to a variety of property types in the San Francisco bay area.

Pendo Rent

Pendo Rent is an online tool for owners who want a simpler property management solution. Our innovative dashboard and automatic alerts help you keep everything secure and organized, from rent payments to tenant information.

Local-Insights is a new SaaS GIS mapping technology that delivers real time market intelligence for professional real estate investors, real estate brokers, and businesses. Our patent-pending technology delivers clear analysis, in easy-to-read heat-coded maps and reports with the most accurate and up-to-date local information available anywhere on, or off the web.


Using proprietary market data we build sophisticated statistical models to determine theoretical market values for specific units in specific areas based on their detailed characteristics. We integrate market data with your portfolio data to determine a competitive rent price for each unit in your portfolio.


The Fairmont San Francisco
950 Mason Street
San Francisco, CA 94108
Ph: 415-772-5000

World-renowned, The Fairmont San Francisco hotel presents an awe-inspiring picture of historic San Francisco. The grandeur of the hotel coupled with its reputation for impeccable service promises a truly memorable experience. Known for turning moments into memories for leisure and business travelers alike this luxury San Francisco hotel has been host to some of the most influential meetings and events, breathtaking weddings and personalized special occasions of the century. Each of the San Francisco hotel's spacious guestrooms and suites have been elegantly updated including flat screen TVs, Frette linen ensembles, pillow top beds, and MP3 docking stations.

Overnight Reservations

Please contact the hotel directly and/or go to their website at to make reservations for a hotel room.


Valet parking is available at The Fairmont for $54 per day. Several off-site parking and public transportation options are also available nearby; please contact the hotel directly for more details.


Coming Soon!

Presenter Decks

Coming Soon!